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OFF WHITE PFW - TikTok
Role
Creative
Producer
Date
Feb '22
Off-White c/o Virgil Abloh™ gave users an all-access view of its AW22 collection for Paris Fashion Week, using TikTok’s brand new multi-camera live stream technology. The show, titled “Spaceship Earth, an Imaginary Experience” allowed viewers to choose a show perspective to watch from, including front row, backstage or the DJ booth. The global stream was hosted by Unknown T and Devon Carlson - TikTok creators, alongside friends of Virgil DJs from Tokyo, Ghana, London & Paris.
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